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Blockbuster Offers Free Trial to Unhappy Netflix Customer

July 15, 2011 by  

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Blockbuster is looking to capitalize on Netflix’s price increases, offering current Netflix users a free 30-day trial to switch subscriptions.  Blockbuster said in a press release that it would begin “rescuing upset Netflix customers” with the offer. However, Blockbuster’s prices—$10 for one DVD at a time, and $15 for two at a time—remained higher than its competitor’s.   On Wednesday, Netflix announced that it was raising its monthly rate to $16 for one DVD rental at a time plus unlimited online streaming. However, choosing to rent only one DVD at a time will cost $8, and two DVDs at a time will cost $12–figures that are both 20 percent cheaper than the offers from Blockbuster.


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